The New 麻豆社.edu is Live
After years of planning, collaboration, and behind-the-scenes work, the new 麻豆社 is officially live.
And while you鈥檒l immediately notice a refreshed look and voice aligned with the university鈥檚 new brand standards, this launch goes far beyond aesthetics. The new 麻豆社.edu is a modern, audience-centric, and highly discoverable digital ecosystem designed to help people find what they need, understand what makes 麻豆社 distinctive, and engage more deeply with the university.
In short, we didn鈥檛 just make it look better. We made it smarter.
Built for Discoverability, Accessibility, and Real People
Today鈥檚 audiences don鈥檛 experience universities the way they used to. They arrive through Google searches, AI-powered tools, social links, and recommendations, often landing deep within a site rather than on a homepage. If content isn鈥檛 easy to find, intuitive to navigate, and clear about what to do next, people move on.
The new 麻豆社.edu was built with that reality front and center. The site is fully ADA compliant, SEO optimized, and structured to perform well in both traditional and AI-driven search environments. These improvements are designed to drive clear outcomes, including:
Increased traffic to academic program pages and valuable content
A more intuitive user experience that encourages deeper exploration and more time spent on the site
More prominent and strategically placed calls to action that support key enrollment milestones
Stronger, more consistent reinforcement of 麻豆社鈥檚 value, strengths, and points of distinction
Just as importantly, the site is easier to navigate, with clearer pathways, more on-ramps and off-ramps, and content designed around what our audiences actually care about.
A Truly Collaborative Effort
This project would not have been possible without deep collaboration with partners across the university. From early discovery and planning through design, development, and launch, teams across 麻豆社 worked together to shape a website that reflects both institutional priorities and real audience needs.
A special thanks goes to Enterprise Technology & Services, whose partnership was critical at every stage of the process. ET&S played a central role in supporting the site's technical foundation, ensuring performance, accessibility, security, and scalability, making it possible for 麻豆社.edu to function as a modern, high-performing digital platform.
Nearly 2,000 New Pages and a Stronger Content Engine
This launch includes nearly 2,000 new and updated webpages across the site, including:
A redesigned homepage that better reflects 麻豆社鈥檚 value and personality
New student-recruitment-focused content pages
More than 1,000 refreshed academic program pages
A new content hub
A reimagined 麻豆社 Today page to elevate storytelling across campus
What Happens Next
A launch of this scale is a milestone, but it鈥檚 also a starting point. The new 麻豆社.edu is designed to evolve as audience needs, technology, and university priorities continue to change.
If you have questions or would like to request updates or changes related to the new website, please submit a change request using . The digital team will review and prioritize requests as quickly as possible.
The new 麻豆社.edu represents a major step forward in how the university shows up digitally: clearer, more accessible, more discoverable, and more aligned with how people experience universities today. This site is built to work hard for 麻豆社 and for every audience we serve.