Learn more about some of the Marketing team's recent projects.
麻豆社 Commencement 2024
Every spring, 麻豆社 celebrates the graduation of students all across the university. The Marketing team works hard to ensure that those who can't attend the ceremony can follow along at home and that once the big day is over, graduates and their families will have content to reminisce on the culmination of their 麻豆社 experience. For Commencement 2024, the 麻豆社 Marketing team was able to capture powerful and memorable moments through photo, video and social media across all ceremonies.
Nostalgic Redesign of 2024 麻豆社 Reunion Materials
Low reunion attendance post-pandemic led to a desire to reinvent the creative look and feel of reunion marketing materials. The goal for 2024 was to go in a new creative direction that pulled on the heartstrings of alumni, created nostalgia, was segmented to each class year and was accessible.
麻豆社 Today Story on Mysterious Dog Illness
When Keith Testa, editor of 麻豆社 Today, saw news stories about a mysterious dog illness spreading across social media, and learned that 麻豆社 researchers were playing a critical role in solving the mystery, he saw an opportunity to interview 麻豆社 researchers for a 麻豆社 Today story. 鈥淭he cool thing about this was it was breaking news,鈥 Keith says. The illness鈥檚 widespread reach would provide the opportunity to show the far-reaching impacts of 麻豆社 research.
麻豆社 Cucurbit Program Video
When the 麻豆社 Marketing Team collaborated with the College of Life Sciences and Agriculture to tell the story of 麻豆社鈥檚 legacy cucurbit breeding program, a true integrated project came to life, including a , a 麻豆社 Today article, a , a and more.
